BEYOND THE PROMOTIONAL PIGGYBANK: TOWARDS CHILDREN AS STAKEHOLDERS

May 2013

If financial institutions are to deliver real value for children and move beyond the promotional piggybank, their activities must be grounded in an understanding of children's human rights and involve children and youth as stakeholders.This discussion paper uses the Children‟s Rights and Business Principles as a framework that can help financial institutions consider children‟s rights when developing products and services that are targeted towards children.  This discussion paper is a joint effort by UNICEF and Child and Youth Finance International, and was developed with the support of MasterCard employee volunteers.

Region: Global

Format: Publication